PRIVACY POLICY

Last updated: 2025-12-10

1. Introduction

Profit Lab Score™ (“Profit Lab Score”, “we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use:

The Profit Lab Score™ assessment
The Profit Opportunity Index™
The Lite and Full Profit Lab Roadmaps™
Our website and related services

This policy complies with applicable U.S. privacy principles and, where Canadian users are concerned, aligns with the Personal Information Protection and Electronic Documents Act (PIPEDA).

By using our platform, you agree to this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

Name, email, business name, industry
Assessment answers, intake details, and personalization responses
Data provided during advisor interactions (Full Roadmap clients)
Check-in survey responses (90-day and 6-month follow-ups)
Support messages or emails

2.2 Payment Information

Payments are processed by secure third-party processors (e.g., Stripe, PayPal).
We do not store full credit card numbers.

2.3 Automatically Collected Data

IP address
Browser/device information
Pages visited, timestamps, analytics data
Cookie and tracking data (see Cookie Policy)

3. How We Use Your Information

We use your information to:

Generate your Profit Lab Score™, Profit Opportunity Index™, and related analytics
Create your Lite or Full Profit Lab Roadmap™
Deliver insights, guidance, and personalized recommendations
Improve the accuracy of our scoring models
Analyze aggregated business trends
Communicate with you (service updates, roadmap delivery, marketing—opt-out available)
Comply with legal obligations

4. AI & Machine Learning Use of Data

Profit Lab Score™ uses AI to:

Interpret assessment responses
Generate roadmap recommendations
Benchmark businesses across industries
Improve the platform’s guidance over time

We may use your data (in anonymized or aggregated form) for:

Training, testing, and improving machine-learning models
Pattern recognition and benchmarking
Enhancing scoring and recommendation accuracy

We do not use personally identifiable information to train public AI models.

AI processing is conducted under contractual confidentiality and data-processing protections.

5. Privacy Rights (U.S. & Canada)

Canadian Users (PIPEDA):

You have the right to:

Access your personal information
Request corrections
Withdraw consent (subject to legal limitations)
Request information about how your data has been used or disclosed

U.S. Users:

While federal privacy laws vary, you may request:

Access or deletion of your information
Correction of inaccurate information
Opt-out from marketing communications

Requests: [your contact email]

6. When We Share Information

We may share information with:

Service Providers: hosting, analytics, customer support, AI processing, payment processors
Advisors: Only if you purchase the Full Roadmap
Legal authorities: when required
Successors/Acquirers: if the business is sold or reorganized

We do not sell personal information.

7. Security Measures

Encrypted connections (HTTPS/TLS)
Secure hosting infrastructure
Access controls restricting employee and advisor access
Data minimization and retention controls
Machine-learning safeguards

See Data Security Statement for details.

8. International Data Transfers

Your data may be processed in the United States or Canada.
For Canadian users, we ensure such transfers comply with PIPEDA requirements for comparable protection.