See Exactly What’s Holding Back Your Profitability—And How to Fix It
A Profitability System That Gets Smarter Over Time
Stop Guessing. Start Earning More — Fast.
Profit Lab Score™ is an AI-powered business profitability evaluation, it is a financial report card for your entire operation.
In just 15 minutes, your answers to 32 focused questions. From this we will generate a research-backed Profit Lab Score™ revealing your strengths, bottlenecks, and hidden opportunities.
Your score is built on five proven profitability pillars:
Growth — How effectively you attract and convert new clients
Marketing — How well your messaging, visibility, and funnel generate demand
Operations — The efficiency and consistency of your delivery systems
Pricing — Whether your pricing supports healthy margins
Strategic Leverage — How you use tools, tech, and people to scale impact
“Profit Lab Score™ isn’t a generic assessment that tells you what you already know. We turn your results into a precise, step-by-step roadmap—powered by AI and proven profitability principles—that shows you exactly how to increase revenue, eliminate profit leaks, and unlock more value from your business.”
Profit Lab Score™ was designed with intention. Our 32 question survey is based on industry standand core profitability pillars, and yields consistent results across 95% of all service business. Is it for you? Yes!
WHAT IS PROFIT LAB SCORE™
Diagnose. Improve. Profit.
The Profit Lab Score™ is an AI-powered diagnostic that evaluates your business across five profitability pillars. In 15 minutes, you’ll receive a FREE, comprehensive profitability score built from 32 targeted questions. This assessment is a game changer for business owners.
- AI-powered & machine learning business profitability grades across five core profitability pillars
- Data drive insights grounded in research and industry best practices
- Expert-refined recommendations designed for real-world execution
- A clear prioritized action plan to strengthen profitability
- Strategic guidance to your unique business profile and assessment insights
Profit Lab Score™
AI-Powered Insight to Income
Answer a Few Questions
Just 15 minutes and 32 proven questions—built on five profitability pillars—are all it takes to reveal the changes that can transform your business.
Get Your Profit Lab Score™
With your free, machine learning-powered Profit Lab Score™, you’ll see exactly how your business performs, coupled with some key insights —nothing to lose but the opportunity to make BIG gains in your business.
Get Your Profitability Roadmap
Uncover the untapped profit in your business. With precise insights, a customized strategy, and actionable tasks, we help you increase revenue, improve margins, and drive stronger financial performance.
Refinement by Expert Advisor
If you opt for the full roadmap, your AI-generated plan is reviewed and enhanced by a certified Profit Lab Advisor. You will receive tailored industry insights, business model specific enhancements, and practical real-world steps to leverage even more of your hard work.
Execute Your Plan
Your roadmap tells you exactly what to do next, with steps tailored to your Profit Lab Score™ and Opportunity Score. High-impact, easy-to-implement actions come first, so results happen fast. Automated 90-day and 6-month check-ins help you measure progress and refine your plan.
Your Foundation for a More Profitable Business
The 5 Pillars of Profitability
Predictable Revenue & Consistent Demand
Growth measures how effectively your business attracts new clients, expands revenue streams, and maintains predictable demand. It reveals whether you have a steady, sustainable flow of leads—or if you’re relying on luck, referrals, or inconsistent channels to keep your business moving.
What This Pillar Uncovers
Whether your customer acquisition cost is too high
If your sales cycle is slowing down revenue
Whether you have enough active lead sources
How predictable and reliable your demand really is
Core Concepts
Lead Flow Consistency: Measures how steady and predictable your monthly demand is—and whether you’re protected from dry spells.
Multi-Channel Acquisition: Evaluates how many reliable lead-generation channels you have (and whether you’re overly dependent on one).
Sales Pipeline Visibility: Assesses how well you track leads and manage your sales funnel to convert prospects efficiently.
Quality of Demand: Determines whether the leads coming in are high quality, targeted, and likely to convert—fueling profitable growth.
Attract the Right Clients With the Right Message
Marketing measures how clearly and consistently you communicate your value, how well you position your business, and whether your message resonates with the clients you want most. Strong marketing ensures that prospects understand who you help, how you help them, and why you’re the best choice.
What This Pillar Uncovers
Whether your messaging is confusing or unclear
If your brand positioning is strong enough to drive demand
How effectively your marketing converts traffic into leads
Where gaps or inconsistencies weaken your visibility
Core Concepts
Value Proposition Clarity: Evaluates how easily prospects understand what you do and why it matters.
Audience Alignment: Measures how well your offers and messaging match the needs of your ideal client.
Demand Generation: Assesses how effectively your marketing creates interest, traffic, and inbound opportunities.
Conversion Effectiveness: Identifies how well your marketing channels convert attention into qualified leads.
Systems, Efficiency, and Capacity to Deliver Consistently
Operations measures how efficiently your business runs behind the scenes. It identifies whether your systems, workflows, and processes support smooth delivery—or if inefficiencies, bottlenecks, and inconsistencies are limiting growth and profit.
What This Pillar Uncovers
Where inefficiencies increase costs or slow delivery
Whether you have standardized processes or rely on “winging it”
How bottlenecks impact your capacity and customer experience
If your operational structure supports or restricts profitability
Core Concepts
Workflow Efficiency: Evaluates the speed, consistency, and reliability of your delivery process.
Process Standardization: Determines whether your business operates on repeatable systems—or chaos.
Capacity Management: Measures your ability to handle demand without causing burnout or delays.
Operational Scalability: Assesses whether your internal systems can grow with your business profitably.
Strategy for Capturing Maximum Value and Protecting Margins
Pricing reveals whether you’re charging appropriately for the value you deliver—or leaving money on the table. It examines how strategically your pricing is structured and how confidently you manage profit margins.
What This Pillar Uncovers
Whether your pricing is aligned with market value
How discounts, undercharging, or outdated pricing hurt profit
If your offers are structured to maximize revenue
Opportunities to increase margins without losing clients
Core Concepts
Value-Based Pricing: Measures how well your prices reflect the value and outcomes you deliver.
Margin Optimization: Identifies where money is lost through low margins or weak pricing structure.
Offer Architecture: Evaluates how your packages, tiers, and services influence revenue growth.
Pricing Confidence: Assesses your ability to present and defend pricing without fear or hesitation.
Systems, Automation & Team to Multiply Output
Strategic Leverage evaluates how well your business uses tools, automation, delegation, and systems to reduce owner workload and increase capacity. Strong leverage removes bottlenecks, boosts efficiency, and builds a scalable, owner-independent operation.
What This Pillar Uncovers
If you’re over-reliant on your own time and effort
Whether automation and systems are being used effectively
How well your team supports delivery and growth
Where your business can scale without hiring more people too soon
Core Concepts
Automation Utilization: Reviews how software and tools reduce manual work and improve efficiency.
Delegation Strength: Evaluates whether tasks are assigned to the right people—or fall entirely on you.
Systems Maturity: Measures the presence of repeatable, documented, scalable systems.
Owner Independence: Assesses your ability to step back without operational breakdowns.
